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Swiss private bank Pictet is set to launch an Asia Desk in Zurich in early 2025, aimed at serving clients from North and Southeast Asia. The team will include experienced professionals, with key members joining from Lombard Odier, and will leverage Switzerland's geopolitical stability and investment expertise to cater to the needs of Asian clients. CEO Victor Aerni emphasizes the desk's potential to enhance Pictet's growth in the region.
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